Showing posts with label political parties. Show all posts
Showing posts with label political parties. Show all posts

Thursday, January 16, 2014

Does political affiliation affect our views of product and service brands?

How does political affiliation affect our perceptions of various brand-name products and services? Does ideology change the way we view brands? Or does it make no difference at all?

This is one of the questions explored by the market research firm YouGov in its annual Brand Index for 2013, which surveys consumers about their attitudes toward a wide range of brand names from Aflac and Amazon.com to V8 and Victoria's Secret.

Explaining the overall rankings, Lucia Moses wrote in Adweek:

Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top 5 were Ford, Subway, History Channel and Lowe's. Last year also was a good one for financial institutions, which began to earn consumers' forgiveness for their role in the economic meltdown: Four of the five best-improved brands in 2013 were banks.
In addition to its overall rankings, YouGov provides a breakdown of results by industry (e.g., airlines, hotels, and insurance) and by several demographic groups (LGBT, parents, Millennials, minorities).

YouGov explains its methodology like this:
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. Scores are representative of this segment.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.
In answering that primary question, for instance, the top brand for LGBT survey respondents was YouTube -- perhaps unduly weighted by followers of Tyler Oakley and  Davey Wavey.  For both African-Americans and Hispanic respondents, the top brand was Walgreen's. Parents' top brand was the same as the country as a whole, Amazon.com, while for Millennials the top choice was Google.

YouGov's Brand Index divides Americans up into three political affiliation categories: Democrats, Republicans, and independents.

Intriguingly, the three groups only have one brand in common among their top five rankings: Subway, which was the 2012 overall winner in consumer perceptions.

Here are the top five for each of the three political categories:

Source:  BrandIndex.com
It's noteworthy that the Republicans' scoring of Fox News at 42.1 blows away any competitors in any categories. (Top-ranked Amazon.com had an overall score of 30.6.)  At the same time, Fox News doesn't even show up in the top five of the "networks" category, where the History Channel tops out the category at 26.4. (Neither CNN nor MSNBC shows up in the national top five, for what it's worth.)  Republicans and independents also like the History Channel, at 31.9 and 27.8, respectively, although that network is not included in the Democrats' top five.

Republicans also like Chick-Fil-A, giving it a score of 31.8 and a rank of 5.  The same quick service restaurant (QSR) is ranked fifth overall in that category, but with a nationwide score of only 11.9,

Democrats and independents both like Amazon.com, ranking it first, but the online retailer does not turn up in the Republicans' top five.

Similarly, Republicans and independents like Ford, both ranking it second, but the car manufacturer fails to show up in the Democrats' top five.

There is no separate breakdown for Libertarians' top brands.  Perhaps the sample size was too small.  It would be interesting to learn whether libertarian views of providers of products and services differs from those of conservatives and liberals.



Tuesday, October 29, 2013

Refuse to Vote for Any of These Candidates

Competition has been described as the lifeblood of any democracy. If that's the case, Virginia's democracy is pretty anemic.

Two years ago, there were 55 uncontested seats for the Virginia House of Delegates. This year, competition is a bit better, as there are only 45 uncontested races among the 100 up for election.

There are an additional 12 seats, however, for which there is no major-party challenger, with incumbents facing independent candidates or candidates backed by the Libertarian or Independent Green parties. (One exception, District 29, has a non-incumbent major-party candidate facing an independent for an open seat.) Some of these are "paper candidates" who have not actively campaigned for the position, so the first time most voters will encounter their names is when they enter the voting booth.

That means we have a total of 57 seats in which either the Republican or Democratic party has surrendered without a fight. A large majority of Virginia voters will have no meaningful choice on Election Day.

I recommend that nobody should vote for any of these unopposed candidates. A strong and clear message should be sent to the Republicans and Democrats that voters want to have a choice on Election Day. The parties' legislative caucuses are responsible for the gerrymandering that creates safe seats but the RPV and DPVA are also responsible for building their organizations in areas of the state that they are currently forfeiting to their opponents. (Alexandria and Arlington County, for example, have been fully ceded by the Republicans to the Democrats.)

In the following list, I have not indicated any party affiliation of the candidates, because that doesn't matter. I have indicated, with an asterisk (*) whether those candidates are incumbents. (Only one is not.) If you want to learn which parties nominated them, you can look it up.

Should it turn out that you really like David Toscano or Rob Bell, for instance, feel free to write in his name. Your loyal support will be recorded but the vote will not be counted toward that candidate's 99 percent winning total. If you do not like the unopposed candidate in your district, write in the name of someone you admire -- Ron Paul or Ronald Reagan or Ronald McDonald, or whatever fits your mood.

No candidate in a democracy should win by default. Those who do should be shamed by reducing their vote totals. "Winning" in a field of one diminishes the candidate who gains office because he has had no need to defend his positions, beliefs, and record before the electorate. He has accomplished nothing but further alienating himself from voters, whose approval he no longer requires.

Here is the list of candidates who do not deserve your vote on November 5th:

District 1 Terry Kilgore*
District 4 Ben Chafin
District 5 Israel O'Quinn*
District 8 Greg Habeeb*
District 9 Charles Poindexter*

District 11 Onzlee Ware*
District 15 Todd Gilbert*
District 20 Dickie Bell*
District 24 Ben Cline*
District 25 Steve Landes*

District 26 Tony Wilt*
District 27 Roxann Robinson*
District 28 Bill Howell*
District 36 Ken Plum*
District 39 Vivian Watts*

District 46 Charniele Herring*
District 48 Bob Brink*
District 52 Luke Torian*
District 54 Bobby Orrock*
District 56 Peter Farrell*

District 57 David Toscano*
District 58 Rob Bell*
District 59 Matt Fariss*
District 61 Tommy Wright*
District 62 Riley Ingram*

District 63 Rosalyn Dance*
District 64 Rick Morris*
District 66 Kirk Cox*
District 70 Delores McQuinn*
District 72 Jimmie Massie*

District 73 John O'Bannon*
District 74 Joe Morrissey*
District 76 Chris Jones*
District 77 Lionell Spruill, Sr*
District 79 Johnny Joannou*

District 80 Matthew James*
District 81 Barry Knight*
District 83 Chris Stolle*
District 89 Daun Hester*
District 90 Algie Howell*

District 91 Gordon Helsel*
District 92 Jeion Ward*
District 96 Brenda Pogge*
District 97 Chris Peace*
District 99 Margaret Ransone*
And please -- don't get me started on how I have received fund-raising appeals from some of these unopposed candidates. (What do they need money for?)

(Cross-posted from Bearing Drift.)

Sunday, January 02, 2011

Legislative Redistricting Under Conditions of Divided Government

One of the unexpected things I learned about the evil that was alcohol Prohibition from Daniel Okrent's excellent 2010 book, Last Call: The Rise and Fall of Prohibition, was that the pro-Prohibition lobby successfully prevented Congress from doing its constitutional duty of reapportionment after the 1920 census.

The Constitution requires, in Article I, Section 2, and in Amendment XIV, Section 2, that an enumeration (census) shall take place every ten years and that Congress shall apportion the number of Representatives following each enumeration.

As Okrent notes, however,

The dry refusal to allow Congress to recalculate state-by-state representation in the House during the 1920s is one of those political maneuvers in American history so audacious it's hard to believe it happened. In its disregard for constitutional principle and its blatant political intent, it would almost rank with Franklin Roosevelt's Supreme Court-packing plan of 1937 -- that is, if anyone remembered that it even happened. The episode is all the more remarkable for never having established itself in the national consciousness....

Never in American history, not even during the tumult of Civil War, had Congress disregarded the constitutional mandate, enunciated in Article I, Section 2, to reapportion itself following completion of the decennial census. In each of the three most recent opportunities -- 1890, 1900, and 1910 -- the process consumed less than nine months. As late as January 1921, [Wayne B.] Wheeler [the chief pro-Prohibition lobbyist and organizer] himself believed that reapportionment was imminent and warned the [Anti-Saloon League] faithful to "be on guard." But a threatened majority, like a threatened animal, will do what it can to preserve itself. Between 1921 and 1928, forty-two separate reapportionment bills were introduced in the House. Not one became law.
As it turned out, Congress never reapportioned the House based on the 1920 census. The next reapportionment took effect in time for the 1932 elections, after the 1930 census. Prohibition, it becomes clear, worked to undermine the Constitution in fundamental ways.

We do not live in such interesting times today. The number of representatives is set at 435, the same number as in 1920, and while a few states will lose representatives beginning after the 2012 elections and others will gain them, there is no movement afoot to prevent that from happening.

The 2010 census was just the first stage in a process that will lead to the redesign of legislative districts all across the United States over the next two years. Districts for the U.S. House of Representatives, state legislatures, city councils, county boards of supervisors, and school boards will all be affected.

In Virginia, the redistricting process is accelerated because it is one of only four states that hold their state legislative elections in odd-numbered years.

Consequently, Virginia does not have a full-year's cushion in which to consider and pass a redistricting plan before it has to be in place for the next general election. In addition, because it falls under the jurisdiction of the Voting Rights Act, every aspect of the plan must be approved by the U.S. Department of Justice before it can be implemented.


George Mason University political scientist Michael P. McDonald is an expert on reapportionment and redistricting.  He is co-editor of The Marketplace of Democracy: Electoral Competition And American Politics, published in 2006 by the Brookings Institution.

McDonald has served as a consultant on redistricting issues, sometimes “helping jurisdictions produce redistricting plans that are in conformance with federal and state criteria,” sometimes serving as an expert witness in lawsuits on behalf of either the plaintiff or the defendant, “defending or challenging whether or not a redistricting plan is legal.”

After McDonald spoke to local election officials from across the Commonwealth at the State Board of Elections’ annual Election Uniformity Workshop (translation: training conference) last August, I interviewed him about what Virginia voters can look forward to in the coming months.

For the first time in Virginia history, redistricting in 2011 will take place under conditions of divided government. For the first time, the process will be supervised by a General Assembly in which the House of Delegates is controlled by Republicans and the state Senate is controlled by Democrats.

After the 1990 census, both houses were controlled by Democrats, as was the case in every decade since Reconstruction, and after the 2000 census, both houses had Republican majorities.

Moreover, in 1991, when the post-1990 redistricting took place, Virginia had a Democratic governor, L. Douglas Wilder. In 2001, Virginia had a Republican governor, Jim Gilmore. In both instances, the legislative and executive branches were unified under one political party's control.

Michael P. McDonald
“How it’s played out in other states,” Professor McDonald explained in our interview, “is that one chamber will draw its districts, the other chamber will draw its districts, and then the two will do a logroll,” in which each chamber approves the other’s proposal. In effect, McDonald said, “you will have two different partisan gerrymanders, one for each chamber.”

Virginia differs slightly from other states, however.

“The wrinkle that we have in Virginia,” McDonald pointed out, “is that the governor can amend legislation.” As a result, “there’s a little bit of concern on the Democratic side” that “even if the House passes their version of the Senate plan” the governor might not “keep his hands off of it.”

There is some discussion, McDonald said, that “the governor may form a commission or a committee of some sort to help assist him in evaluating the redistricting plans that come out of the legislature.” Such a commission, he explained, “may play a mediating role there.”

Given how fast the state legislative elections are approaching (in November 2011, when 100 seats in the House of Delegates and 40 seats in the state Senate are up for election), there is some concern about whether the General Assembly can pass a redistricting plan in time to meet the needs of the electoral calendar -- which includes setting a date for primary elections, normally held in June, in districts that have not yet been designed.

McDonald is optimistic, however.

“Plenty of other states have done it,” McDonald said. “We’ve done it in the past in Virginia.”

Can the process be completed in time?

“Presumptively, yes, the answer should be yes, that we can do it in time,” McDonald noted, also pointing out that “if it is not done in time,” federal courts will intervene.

“That’s one thing that the voters of Virginia can know to be true,” he said, “that the federal courts will step in if the state government can’t produce a redistricting plan.”

The courts, he added, “will basically draw their own map or they will accept a map that was not considered during the legislative process.”

Whether the redistricting process will fall victim to partisan bickering, or whether conditions of divided government actually make the process fairer and more transparent, both remain to be seen.

(A shorter, slightly different version of this article appeared on Examiner.com on September 4, 2010, under the headline, "After the census: GMU political scientist Michael McDonald forecasts Virginia's 2011 redistricting.")

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Monday, November 22, 2010

Has Virgil Goode Fully Abandoned the GOP?

With little fanfare, former U.S. Representative Virgil Goode has joined the national executive committee of the Constitution Party, essentially severing his ties with the Republican Party.

This is not the first time Goode has switched political parties. Having served in the Virginia State Senate as a Democrat for almost 25 years, he was elected under that party's banner to the U.S. Congress in 1996, becoming an independent in 2000 (after having been one of the few Democrats to vote for the impeachment of President Bill Clinton in 1998), and finally switching to the GOP in 2002.

Goode ran as a Republican until he was defeated by one-term Democratic Congressman Tom Perriello in 2008, after a recount showed a razor-thin (727) vote majority. (Perriello was subsequently defeated by state Senator Robert Hurt of Chatham this past November 2.)

According to Richard Winger at Ballot Access News,

On November 18, former Virginia congressman Virgil Goode accepted an appointment to the Constitution Party’s national Executive Committee....

Goode has been somewhat involved with the Constitution Party ever since he left congress. He has spoken at several Constitution Party national meetings during the past two years.
Winger draws an analogy to Goode's joining of the CP's national committee to Bob Barr joining the national committee of the Libertarian Party. Barr, a former Member of Congress from Georgia, said at the time that he had no intentions of running again for public office, but in 2008 he sought the LP's presidential nomination and received it.

Whether Goode has ambitions to be a presidential candidate -- one could not say that a nominee of the Constitution Party has ambitions to be President -- is not known. Commenters on Ballot Access News suggest a CP presidential ticket that would include Goode and former Colorado Congressman Tom Tancredo, who this month placed second in the race for Governor of that state, ahead of the Republican party's nominee.

Tancredo and Goode share a visceral xenophobia that would make them compatible as national ticketmates, regardless of which one was the presidential nominee and which was the vice-presidential nominee.

It should be noted that Virgil Goode's wife, Lucy Goode, is a vice chairman of the Fifth Congressional District Republican Committee.

The Constitution Party's press release welcoming Goode to its leadership ranks can be read here.
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