Porn for a Cause

Each week I look forward (pardon the pun) to an email from The Jewish Daily Forward, with a list of its most recent articles. I can always depend on The Forward for quirky, unexpected news and cultural commentary that simply can't be found anywhere else.

For instance...

This week there was a story on Russian-Jewish emigre Michael Lucas, who spent his childhood under Soviet Communism and who now lives an entrepreneurial American success story. Simply put, he's an adult movie producer -- in fact, he's an award-winning gay porn producer.

The article, headlined "Pornographic Stimulus Plan," by Michael Kaminer, highlights the latest offering by Lucas Entertainment, a video entitled Men of Israel.

Kaminer says that it is claimed that the film is "the first gay adult film made in Israel with an all-Israeli cast." (That cast includes Avi Dar, Matan Shalev, Jonathan Agassi, Guy Ronen, Morr-Foxx, Naor Tal, and Ninrod Gonen.)

What's more, the Forward article continues,

Lucas claims that his motivation behind “Men of Israel” was not just titillation, but also a counterbalance to lopsided portrayals of Israel in mainstream media. “It’s free PR for Israel, and it’s much better than the PR they’re getting on the news,” he said during a tour of the company’s expansive second-floor offices, with views of the New York Times building across the street. “The reality is that Israel has only one face to people on the street, and that’s the West Bank and Gaza. All people see in the media is a country of disaster. They get images of a blown-up bus.”

By contrast, Lucas said, the images in “Men of Israel” — filmed in telegenic Tel Aviv, Haifa and desert locations by Israeli fashion photographer Ronen Akerman — amount to a pornographic stimulus campaign for gay tourism.

“Nobody goes to Israel for Golda Meir, I’m so sorry,” Lucas said in heavily Russian-accented English. “People don’t care that you have a great orchestra, and they’re not particularly interested in the Holocaust museum. Gay people, and straight people, want beautiful beaches, beautiful nature, beautiful men and women, good food, good hotels. Israel shouldn’t be mistaken about why people go there. They need me.

Will Men of Israel do for Israeli tourism what The Lord of the Rings did for New Zealand, or what Da Vinci Code author Dan Brown's new novel, The Lost Symbol, is expected to do to bring more tourists to Washington, D.C.? Michael Lucas seems confident that it will; Kaminer reports that Lucas recently became an Israeli citizen.

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